The Top Marketing Analytics Metrics You Should Actually Be Tracking
Marketing analytics is overflowing with numbers. Dashboards can look like airplane cockpits—conversion rates, impressions, CTRs, bounce rates, assisted conversions, ROAS, LTV, and dozens more.
Turning Data Into Action: How to Optimize Campaigns with Marketing Analytics
Data. It’s everywhere. But just collecting it isn’t the win—what you do with it is what separates average campaigns from high-performing ones.